Review: Shu Uemura Face Architect Smoothing Fluid Foundation!

Shu Uemura Face Architect Smoothing Fluid Foundation

Shu Uemua Face Architect (Fluid) #754

Product Description:

Smooth and refined texture with control. Just the right amount of coverage allows skin to look flawless, yet natural. The gliding formula fits lightly on the skin.

Recommended for those who:
- prefer a fresh and natural look with comforting fit
- prefer sheer to medium coverage
- prefer semi-matt finish, but hydrating sensation
(source: http://www.shuuemura-usa.com)

I was originally interested in trying Shu Uemura's Face Architect Cream Foundation, but the availability differs in each country and I couldn't find it anywhere. (Anyone know if the cream was DC?) If you didn't know, last summer, Shu Uemura withdrew themselves from counters in the US. So, the only option for US consumers is to purchase their products online. Anyhow, because I couldn't get my hands on the cream, I thought I'd try the fluid. Not realizing when I ordered this product, that the coverages of both foundations are completely different, with the creme being full coverage and the fluid being sheer to medium.

For my coloring, I chose #754 Medium Beige. It's a pretty good match for NC30-NC37. Because it's so sheer, it's pretty forgiving if the actual shade is too dark. (You can view all shades swatched here.)

Here is a comparison to MAC Studio Fix Fluid in NC40 (left), Shu Uemura Face Architect #754 (middle) and MAC Studio Fix Fluid in NC30 (right). You can see that although it has a warm undertone like the MAC foundations, it isn't as yellow. They are similar in depth, but NC40 is slightly darker. Its very close to NC30, but the undertone is slightly different, making it appear a little darker.

From left to right: MAC Studio Fix Fluid NC40, Shu Uemura Face Architect #754, MAC Studio Fix Fluid NC30

From left to right: MAC Studio Fix Fluid NC40, Shu Uemura Face Architect #754, MAC Studio Fix Fluid NC30

Review: I've actually had this foundation for months now. I purchased it around Christmas time, and have only used it 3-4 times. The product basically is what it says. It is very lightweight (can't feel it on), creamy, has a light coverage with a semi-matte to matte finish.

This foundation is probably the sheerest foundation I own. It is slightly buildable from sheer to a light-medium. It will not build to a true medium. Once it's built, it doesn't look thick or heavy. The redness from my cheeks as well as blemishes peek through. I find that this foundation oxidizes slightly (Gets darker), a couple of minutes after applied. When I'm tan, it's a great color match. When I'm not tan (currently), it makes me look a bit orange. The finish of this foundation is matte. If you have oily skin, or apply a moisturizer prior, you may have a semi-matte finish. I don't find this foundation to be long lasting, as it starts to fade almost right away. I don't really care for matte foundations, with the exception that they have great coverage (EL Double Wear for instance). This foundation is sheer AND matte.. making my skin look dull, with imperfections not covered. Each time I wore this foundation, I tried to like it.. but I just don't. It's not for me.

If you have pretty good skin and are looking for a foundation with light coverage that will even out your skintone and you prefer a matte finish, you may like this foundation. Or if you have oily skin and need little coverage. I do not recommend this for dry skin or for those who are looking for a good amount of coverage. 

Here it is on me today.. The color is a bit darker in person, but it photographed a little light.

Have you tried this foundation?