Maybelline FIT ME Foundation & Concealer Review, Photos & Swatches!

Maybelline FIT ME Foundation & Concealer

The first time I caught a glimpse of this line was at Wal-mart a couple of weeks ago. I was right away very interested because of the sleek packaging and the golden-yellow shades this line had to offer, which is very hard to find in drugstore foundations. I didn't see a price though, so I passed it up. It wasn't until last weekend when I was at my local Jewel/Osco browsing the cosmetic aisle, I spotted the display - the foundation was on sale for only $5.99!! So, I found my match and purchased a bottle.

PRODUCT DETAILS

Maybelline FIT ME Foundation

Blends beautifully for an undetectable finish. It does not clog pores. Leaves your skin the way it is supposed to be.. Fresh, Breathing & Flawless. The secret to the weightless coverage & natural finish is the translucent base & ultra light weight pigments. Fit Me's translucent base is less opaque so your natural hues will come through for a better match. Sheer to Medium coverage that is buildable. SPF 18. Comes in 18 shades.

Maybelline FIT ME Concealer 

Apply to spots, blemishes & dark circles. The concealer uses similar technology to the foundation so you can cover imperfections seamlessly. There are 6 shades that coordinate with the foundation shades.

Maybelline FIT ME Powder

Like the foundation, the powder is never cakey & completely natural looking because the ultra light pigments are so blendable and gives skin the most natural finish with the perfect shade match. Comes in 18 shades, that coordinate with the foundation colors. Apply after your foundation and concealer for a flawless look for the day.

Maybelline FIT ME Blush

Designed to find the right shade that will compliment your skin tone, rather than clash with it. Comes in 12 shades of blush and 3 shades of bronzer.

(Source: Gabriel Almodovar)

Considering Maybelline doesn't have this line on their website yet, the only info I could find was from a YouTube video that appears to be an informational video about the line. I'm a little confused why the video I watched said it comes in 18 shades, but in stores I have only seen 12 shades? Hmm, I guess we'll have to wait and see when Maybelline adds the product to their website. I linked the source, so you can check it out of you'd like. The line was supposed to launch Jan 2011, but it looks like several stores launched the line early.

"Let's the real you come through" seems to be Maybelline's slogan for this line. All of their shades of foundation, concealer, powder and blush coordinate with each other. The product display racks are set up in different rows of light, medium and dark. In each row, there are the foundations, concealers, powders, blushes and bronzer for your skin tone. The idea behind this to make it easier for you to pick out a shade that is going to work for your skin tone instead of having to look elsewhere for each product and "guess" if it will flatter your skin tone. For each foundation shade, the display is labeled with the exact shade of concealer and powder that will work with the particular foundation shade.

I think it's a great concept & will definitely make it easier for consumers. With each foundation, there is also a small tester, so you can swatch the color on your hand to give you a better idea if it will be the proper color match.

While in the store, I swatched three shades on my hand that appeared the most yellow/golden and in my skin tone range. They were the shades 220 Natural Beige, 230 Natural Buff & 310 Sun Beige. I didn't have my digital camera, so I used my phone to snap a couple of photos.

All of the shades were very similar, but I ended up choosing the lightest one of the three; 220. It seemed to have a very nice balance of  beige and yellow. I swatched #220 next to MAC Studio Fix Fluid in NC30 and they were almost identical, but #220 was very slightly deeper. MAC appeared more warm (orange) and #220 appeared slightly more golden-beige. I think its a good match for NC35, but it will probably work if you're a NC30 as well. #230 is a little more peach toned than #220, but should be a good NC37-40 match. #235 appeared too pink, but #310 had a good yellow tone and should be a good match for NC42.

Here is Maybelline FIT ME Foundation in #220 and Maybelline FIT ME Concealer in #20.

And, both swatched on my hand in better lighting with my digital. (Indoors, no flash with natural light)

Review: I love this foundation! The first thing I noticed about this foundation is the wonderful texture. It is light, thin and very creamy. It blends easily and evenly, and has a natural, satiny-dewy finish. I do notice a slight fragrance, which can be bothersome to those sensitive to fragrance, but it's very subtle and fresh. It actually smells just like Rimmel Lasting Finish Foundation. 

I would say it has a good medium coverage. It doesn't feel heavy or appear "mask-like". The only con I found with this foundation is that it's not long lasting, which is a must for me. I wore it for New Years (applied my makeup at around 6 PM) and around 12-1 AM I had noticed that the foundation had faded almost completely off my nose and chin area. But, It didn't look too bad, as it didn't fade blotchy. It just seemed to evaporate off my face. I'd say at the 4-5 hour mark, I'll have to touch up my nose or chin. 

Although I love the finish of this foundation, you definitely need a setting powder because this foundation gets very dewy after a while. I could see this being a better foundation for those with dry and normal skin.

As for the concealer, I really like it as well. I usually like full coverage concealers, and this one isn't full coverage. It's more of a natural-medium coverage, with a satin finish. I use it under my eyes and it doesn't cake or sit in my fine lines. I would compare it to MAC Moisturecover. 

Here's me wearing Fit Me in #220. (Sorry for the bad quality photo - it was taken on my phone)

Both were pretty good buys, and I'm satisfied with both of them. I'm so happy that Maybelline has come out with such an affordable line. Some of the blushes looked very pretty- there was a bright fuchsia and one very reminiscent of Nars Madly. I'm not so sure about the quality of Maybelline blushes.. I've never tried any. What do you think??

I've been seeing so many new drugstore products for 2011! I can't wait to try them all! :)