Showing posts with label Press Release. Show all posts
Showing posts with label Press Release. Show all posts

Thursday, September 13, 2012

Urban Decay Vice Eyeshadow Palette Launching Soon!

Urban Decay Vice Palette for Fall 2012

Urban Decay launches the Vice Palette ($59) for fall—an insanely gorgeous new palette that’s ALL about eyeshadow. All twenty new shades (yes, twenty!) were created exclusively for the palette—you’ve never seen these colors before. With a range of mattes, shimmers, satins, neutrals and brights, there’s something for everyone.

It all comes housed in a sleek purple soft-touch case topped with a sparkling jeweled UD icon. The sophisticated case boasts a large mirror and a double-ended Good Karma Shadow and Crease Brush (a current customer favorite)! We even borrowed motion-control technology from the automotive industry--with the push of a button, the slow-opening lid dramatically unveils all 20 shades, seducing the eye with anticipation.

Every eyeshadow contains Urban Decay’s brand new Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power, and blendability.

The Vice Palette Collection includes:
Desperation – Taupe brown w/ satin finish
Muse – Deep sepia brown w/ multidimensional sparkle finish
Jagged – Metallic black gold w/ shimmer finish
Blitz – Metallic yellow gold w/ shimmer finish
Penny Lane – Metallic peachy bronze pearl w/ golden shimmer finish
Junkie – Dark green/blue pearl w/ golden shimmer
Chaos – Bright blue matte
Occupy – Metallic steel grey w/ multidimensional sparkle and shimmer finish
Unhinged – Metallic electric turquoise w/ shimmer finish
Black Market – Jet black satin
Provocateur – Light metallic mauve w/ multidimensional sparkle and shimmer finish
Rapture – Dark greyish purple w/ multidimensional shimmer finish
Vice – Deep eggplant purple w/ shimmer finish
Noise – Electric punch pink w/ gold sparkle and shimmer finish
Armor – Metallic dove grey w/ silver micro-glitter shimmer finish
Nevermind – Metallic cork w/ shimmer finish
Echo Beach – Pale wheat w/ shimmer finish
Anonymous – Opaque almond w/ matte finish
Free Bird – Pink champagne w/ silver micro-sparkle shimmer finish
Laced – Opaque pinky taupe w/ matte finish

A double-ended Shadow and Crease Brush is also included.


The Vice Palette ($59) will be available on 9/15 online at urbandecay.com, and on 9/27 at Sephora, ULTA and select Macy’s stores. It will also be available for purchase online at Sephora.com, ulta.com, macys.com and beauty.com.