E.L.F. Studio Maximum Coverage Concealer
E.L.F. Studio Maximum Coverage Concealer ($3) is a buildable coverage concealer that can be used on the face and body. It's oil-free, highly pigmented and long-lasting. Suitable for covering blemishes and scars, and even claims to cover tattoos and birthmarks.
E.L.F. Studio Maximum Coverage Concealer is available in (5) shades: Porcelain, Sand, Nude, Beige, Tan and Almond.
I purchased Sand, which is ideal for fair to light skin tones with a neutral balance of yellow and pink undertones, and Nude, which is ideal for light skin tones with yellow undertones.
Nude and Sand swatched on my MAC NC25-27 skin
It comes in a fairly large (large for a concealer) squeeze tube that contains 0.7 fl oz/20 ml of product. Most concealers contain around 0.5 fl oz or less of product, so you get a really good amount for the price.
The consistency is creamy and dense, and when you blend it, it has a emollient mousse texture. It's almost comparable to the creamy texture of MAC Studio Sculpt Foundation or
Revlon Colorstay Whipped Creme Makeup.
It blends effortlessly into the skin with the help of my fingertips. I usually apply it with my fingertips, by a light tap-and-drag motion until it's thoroughly blended. If necessary, I'll build a second layer for additional coverage.
(E.L.F. Maximum Coverage Concealer in Nude before and after)
Even with layers, it doesn't feel or look heavy, and it doesn't settle in my fine lines, which I think is due to the moisturizing texture. It really sinks into the skin making my under-eyes look healthy, radiant and moisturized. It has a dewy finish that never really dries/sets though, so applying a good helping of setting powder is a must. I usually take a powder puff and lightly press-and-roll the powder into my skin, making it completely budge-proof (much more effective than dusting the powder under my eyes with a brush).
