Estee Lauder Cello Shots Pure Color Cheek Rush
The new Spring 2013 Estee Lauder Cello Shots Pure Color Collection is all about playful and bright colors delivered in sheer, lightweight formulas that will keep the skin fresh and glowing all day. Tom Pecheux, the Creative Makeup Director at Estee Lauder says, "This season, I’ve been working a lot with what I call “acqua color”. It’s a gentle, watery look with just a touch of bright, vibrant color."Estee Lauder Cello Shots Pure Color Cheek Rush ($28) is a water-based transparent gel that provides the cheeks with a vibrant, yet very sheer stain. It's super lightweight, easy to blend and gives such a natural, fresh and dewy look to the skin.
Estee Lauder Pure Color Cheek Rush is available in (4) shades: Hot Fuse, Pink Patent, X-Pose Rose and Techno Jam.
I have the shade Pink Patent, which is a lovely soft pink that warms up beautifully to my skin. I think it's a shade that's best suited for fair, light and medium skin tones and would adapt well to either cool or warm undertones.
The consistency is exactly what it sounds like - a water-based gel. It's kind of hard to explain because it's not runny, nor is it thick. It's light and airy, but not moussey. I'm not sure I've used any other product like it. It's cooling to the touch and disappears into the skin once blended without any greasy residue.
Application: You can absolutely use your fingers and tap the product into your cheeks, but because it can temporarily stain the fingertips, I like using a small stippling brush such as the MAC 130 or 188 Brush. Since the formula is so sheer and easy to work with, just about any brush would do (I'd stick with a synthetic brush though).
Here are a couple of photos where I was wearing Pink Patent on my cheeks - this is 7 hours after it was applied! I wasn't wearing any other cheek products but a bronzer all over my face and you can see that my cheeks look fresh and glowing.